Social Media: It's About Engagement and Interaction
Social media, Web 2.0, Web 3.0... are they part of an evolution in marketing communications or just "flavor of the month" marketing hype? As more and more traditional media outlets disappear, the truth is probably somewhere between the two.
Social media is an important tool in the public relations arsenal, and it's changed the rules of marketing communications. Businesses no longer speak to their customers, they speak with their customers. The days of complete control over communication are long over. It's a two-way conversation, and if you're not listening, you're asking for trouble. What you say must be genuine and authentic.
Of course, just like in the dot com era, there are businesses rushing to declare themselves to be experts at social media. It's the latest gold rush, with self proclaimed "rock stars" often commanding premium prices for unproven "solutions." While often lacking statistically significant research and evidence, they push companies to invest heavily in social media programs that may not be the right fit.
TechMarcom understands that it's not a one-size-fits-all approach. Whether it’s Facebook fan pages, Pinterest, a YouTube channel, Twitter, Search Engine Optimization (SEO), electronic newsletters, blogging or social media monitoring, the needs of every business are different. There are indeed some great benefits to social media, but there are also pitfalls.
Social media tends to be in the realm of public relations firms because it’s about communications, long-term relationships, and building community. It’s about engaging in an ongoing dialog with your audiences, and creating a better user/customer/donor experience. Social media is about trust.
A social media program done correctly is an investment of time, money, and resources. It's not the right move for everyone. TechMarcom can work with your business to determine what's the best entry into social media for you.
Through our relationships/partnerships with industry leaders, technology vendors, and smart people who truly understand social media from both a business and a community building perspective, we'll help develop a customized social media program that makes sense for you. We'll do it without the needless marking up of outside expenses.
Social media is about one-on-one communications. Shouldn't your social media program be customized too?